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Graphisoft Delivers Powerful Virtual Building Model to California Firm

Caitlin Kelley Architects Implements ARCHICAD After Review of Competitor Products

Newton, Mass., September 9, 2003 - Graphisoft®, developer of the Virtual Building™ concept, today announced that California design firm Caitlin Kelley Architects has standardized on ARCHICAD® as its primary tool for building design and modeling. ARCHICAD was selected after a detailed review of competitor products, including VectorWorks and Autodesk® Revit®.

"With ARCHICAD, I am creating buildings with actual components, as opposed to purely drawing lines, and that is an important capability for me. ARCHICAD offers superior quality in building design technology," said Caitlin Kelley, AIA, founder, Caitlin Kelley Architects. Kelley also leveraged ARCHICAD's intelligent building elements to drive down time and resources spent developing construction documents and other related materials. "ARCHICAD allows me to focus my efforts on creating designs. When I make a change and move from floor plan to elevations or on to documentation, all the editing work has already been done."

The benefits of ARCHICAD's Virtual Building model were fully realized during Kelley's recent work for a private marina at the Port of San Diego. The project featured designs for three new buildings in their entirety, along with docks and slips, using environmentally friendly materials. Because the marina is leased from the port authorities, rigorous review processes were involved with port and city officials. Using ARCHICAD's 3D modeling capabilities, Kelley and her staff were able to generate conceptual drawings, as well as the three-dimensional Virtual Model itself, to show review boards and client alike the marina plans through every step of the design process. In addition, Kelley found ARCHICAD to be a powerful communication tool with project consultants, from contractors to structural and mechanical engineers.

"From conceptual design to contract documentation, ARCHICAD's Virtual Building Model is a powerful and compelling tool," said Chris Barron, AIA, vice president of sales and marketing, Graphisoft US. "Caitlin Kelley Architects is one of those firms who 'gets it' leveraging ARCHICAD not only as a design tool, but as a means to re-engineer and expand their business. In the competitive business of architecture today, Caitlin Kelley has got the edge."

"I could not have done the marina project without ARCHICAD, and I plan to use the software to expand my business further into the commercial market," Kelley said. "I see a lot of potential for ARCHICAD in my future, from design projects to marketing the buildings. The Virtual Building model is a great value-add for my clients."